On behalf of the Alpharetta Convention and Visitors Bureau, I welcome you to explore our dynamic city where visitors from around the world come to experience what the locals live every day. Spend a week or a weekend in one of our modern, affordable hotels and you’ll understand why readers of Southern Living® Magazine named Alpharetta one of The South’s Best Cities on the Rise in 2024. Whether it is a family road trip, getaway with the girls, romantic retreat, or extending a business trip for a little fun, Alpharetta has something for everyone! The city suits the outdoors crowd with award-winning parks, hiking and biking trails, arboretums, and free fitness experiences. Savvy shoppers will love the 250+ shops in a five-mile radius with eclectic boutiques, luxury brands, and renowned retail stores. More than 200 dining options with locally owned and chef-driven restaurants will delight every imaginable culinary preference. It’s a place where you can stay and play or take an adventure out to surrounding locations, only to return for vibrant evenings of nightlife and entertainment. Experience Alpharetta Music City, where our thriving music scene includes the award-winning, 12,000-seat Ameris Bank Amphitheatre drawing mainstream performers; The Velvet Note, where you can find the best in jazz; Matilda’s Under the Pines showcasing folk, country, and blues; Avalon Nights Live each Friday night from April to October; Home by Dark Concert Series at Brooke Street Park and Union Hill Park; and Alpharetta Music Match concert series at restaurants throughout the city. Adventure Air Sports, Immersive Gamebox, Main Event Entertainment, Topgolf, Dave & Buster’s, Fairway Social, Motorcycle Safety Foundation, and Roaring Social await with fun and games to entertain your group. Experience the charm of Alpharetta with farmers markets, festivals, and art in the park on weekends. Explore our vibrant downtown district with unique shops, restaurants, and attractions, bringing energy to the heart of the city. Visit awesomealpharetta.com to plan your adventure and sign up for our e-newsletter to stay informed. Stop by the Alpharetta Welcome Center when you arrive for insider tips on the area’s must-sees. Welcome to Awesome Alpharetta, where you’ll find endless fun, beautiful weather, impeccable service, and upscale Southern hospitality. Come experience YOUR awesome here! Visit & Be Inspired! Sincerely, Janet Rodgers, President and CEO Alpharetta Convention & Visitors Bureau