On behalf of the Alpharetta Convention & Visitors Bureau, I invite you to discover a city where visitors experience what locals love every single day. Whether you stay for a weekend or settle in for a full week at one of our 31 modern hotels, you’ll quickly understand why Southern Living® named Alpharetta one of the South’s Best Cities on the Rise. Plan a family road trip, a girlfriend’s getaway, a romantic escape, or turn a business trip into a well-earned break. Your perfect escape starts here. Outdoor enthusiasts can explore award-winning parks, miles of scenic hiking and biking trails, peaceful arboretums, and energizing fitness experiences. Shoppers will find more than 250 stores within a five-mile radius, from locally owned boutiques to luxury brands and nationally recognized retailers, including the only BODEN store in the United States. With more than 270 chef-driven and locally owned restaurants, Alpharetta’s dining scene showcases a wide range of flavors suited to every palate. Alpharetta Music City sets the rhythm year-round with live performances across the community. Experience chart-topping artists under the stars at Ameris Bank Amphitheatre, enjoy worldclass jazz at The Velvet Note, or catch folk and Americana favorites at Matildas Under the Pines. Seasonal favorites like Avalon Nights Live, the Home by Dark Concert Series, Rotary Concerts on the Green, and performances at the Alpharetta Arts Center keep the music going. The new Spotlight Community Stage at North Point Mall adds even more opportunities to enjoy local talent, creating a vibrant lineup of performances for every style and season. High-energy fun comes in every form here. Soar and flip at Adventure Air Sports, dive into interactive gaming at Activate Atlanta, bowl and play at Main Event, or tee up friendly competition at Topgolf. Families can spend the day at Lava Island Indoor Play Oasis, an expansive indoor adventure park built for climbing, sliding, and imaginative play. Sports fans can sharpen their skills or join open play at Atlanta National Pickleball Club, a premier spot for pickleball enthusiasts. Laughs at Helium Comedy Club and the speakeasy ambiance of Roaring Social create a vibrant mix of nightlife options for adults. From the award-winning Alpharetta Farmers Market to food festivals and community celebrations, the city buzzes with activity. Downtown Alpharetta’s walkable streets, unique shops, inviting patios, and welcoming gathering spaces make every visit feel memorable. Visit awesomealpharetta.com to start planning and sign up for our Alpharetta Insider e-newsletter for the latest updates. When you arrive, stop by the Alpharetta Welcome Center for insider recommendations and personalized guidance. Janet Rodgers, President and CEO
